September signifies the end of summer, the beginning of sweater weather and a new fall TV schedule. All these things may be true, but the weather is still warm and many consumers are holding on to that summer mindset as long as possible. It may seem like we are rushing summer but now is the time to start marketing plans for early fall.
Hot Topics for September
- End of Summer
- Back to School
- Football Season
- Beginning of Fall
Need some ideas?
Find a creative way to tie in your business or services with fun celebrations and holidays that focus on what your customers are thinking about this time of year. Don’t be boring! Be sure all of your messages match the season with warm and vibrant colors and themes tie in with the end of summer or beginning of fall. Sometimes the tie-in for your business will be easy. Bookstore? Celebrate Read A Book Day (6th). Coffee Shop? Celebrate National Coffee Day (29th). Maine business? National Lobster Day is September 25th! Any business can celebrate Apple Month or Milkshake Day just by sharing a treat with their customers. For other business you will need to flex your creative muscles which can sometimes be the most fun.
There is quite literally a holiday or celebration for everyone! Check out websites such as: timeanddate.com or holidayinsights.com for lists and ideas to inspire your seasonal marketing efforts. Use these fun holidays to liven up your retail space, website, and social media posts with pictures, helpful information and contests.
End of Summer / Start of Fall
Regretfully for most, summer is coming to a close. It is the perfect time to host an “end of summer sale” on any warm weather merchandise still in stock. Help your customers and social media followers hold on to that summer spirit a bit longer by encouraging them to share pictures or stories from their summer vacations or favorite memories.
The end of season sales will help you to clear the shelves and move your mindset to fall. Bring on the Pumpkins! By the end of the month you should have inventory and store decorations that celebrate the fall season. Even those businesses not in retail need to be mindful of the almost instant switch between bright sunny summer and warm relaxing fall. Host a tailgate party in your parking lot, be creative by creating a fall shopping guide using products or topics related to your business – this could include home décor, outdoor projects, travel, winter preparedness, holidays, etc. Ask your followers to submit fall craft project ideas, pumpkin recipes, or a favorite fall memory from childhood.
Back to School
For real this time. School is in session. Back to school marketing has been happening throughout the summer. Just because school is now in session does not mean that you can stop! Welcome students back to school with specials and sales or with back to school decorations in store and online More helpful tips on preparing for a successful back to school season can be found in another of our helpful blog posts “Sharpen Your Pencils; it’s Time to Plan for Back to School!”.
Home Crafts & DIY Projects
The warm days and chilly nights of fall seem to bring out the crafter and DIY spirit in consumers. If your business can help someone solve a problem, learn a skill, or tap into their inner crafter, do it! Share seasonal craft ideas and DIY how-to articles that are relevant to your inventory or your industry. Retailers should create displays using the materials needed for these projects for easy purchasing. Any business could host an event to have an expert show or teach customers how to complete a project. Go hands on with project tables and an instructor ready to help customers complete a craft project and leave with their creations.
Customer Loyalty Program
September is a great time to start or bolster your customer loyalty program. These programs are an excellent way to encourage repeat business and improve customer retention. A loyalty program can be as simple as creating a punch card toward a free or discounted product or service or just asking customers for their email addresses. Be sure to keep in touch and provide value and service to your members throughout the year.
Start one now to increase customer base before holiday season kicks off!
It is never too early to start planning for a successful holiday season. An easy and fun way to start is by creating holiday shopping & gift guides featuring your products or services or holiday “survival” guides for your customers. Keep your business top of mind as fall merges into the busy holiday season by providing a teaser regarding upcoming holiday events or sales on your social media channels or through a customer email campaign. The holiday season is right around the corner and it is time to get your small business ready for the busiest and often most profitable time of the year.
A successful September can set your business up for an excellent 4th quarter. Put on your thinking cap and create innovative new ways to market your business as summer fades and fall takes over. Are you ready to get started on a successful marketing campaign? Are you ready to get started on a successful marketing campaign? Contact us today!