Ahhh, October. Time to slow down, take a deep breath and relax just a bit between the rush of summer activities and the hectic holiday season. Time for the harvest, for family, of course food and plenty of fun. October typically brings beautiful weather to the Northeast and allows for a variety of outside activities and early “leaf peeping” tourists. What is not to like about October?
Start planning now for how to reach out and attract new customers for your products and services for fall and beyond. Here are a few ideas to get you started.
Hot Topics for October
- Fall – Harvest
- Pumpkin Spice Everything!
- Early Holiday Planning
What Can You Do?
Find a creative way to tie in your business or services with fun celebrations and holidays that focus on what your customers are thinking about this time of year. Don’t be boring! Be sure all of your messages match the season with fall harvest colors and themes that tie in with the season. Sometimes the tie-in for your business will be easy like celebrating Pizza Month at a restaurant or Shelter Dog Month at a pet supply store. For other business you will need to flex your creative muscles which can sometimes be the most fun. Any business can celebrate Frugal Fun Day 5th (provide ideas for frugal fun family activities on your social media pages), and Customer Service Week (1st week of the month).
There is quite literally a holiday or celebration for everyone! Check out websites such as: timeanddate.com or holidayinsights.com for lists and ideas to inspire your seasonal marketing efforts. Use these fun holidays to liven up your retail space, website, and social media posts with pictures, helpful information and contests.
Fall Harvest & Pumpkin Spice
Pumpkins, pumpkins everywhere! By now you should have inventory and store decorations that celebrate the fall season. Even those businesses not in retail need to be mindful of the change in mindset as the leaves start to change color and pumpkin spice rules all.
Some things are just better with little pumpkin spice, some things well, maybe not. Whether you are a fan of the craze or think it’s just plain crazy it does not matter – the season for everything pumpkin spice (and I mean everything) is here! Create or share pumpkins spice memes on social media, ask for recipes, offer free samples of pumpkin spice related items.
Halloween marketing is an excellent opportunity to shake up what your customers normally expect from you and grab their attention right before the busiest (and often most profitable) season of the year. Need some ideas? Pinterest does not disappoint. https://www.pinterest.com/constantcontact/halloween-marketing-tips-tricks/
It is never too early to start planning for a successful holiday season. An easy and fun way to start is by creating holiday shopping & gift guides featuring your products or services or holiday “survival” guides for your customers. Keep your business top of mind as fall merges into the busy holiday season by providing a teaser regarding upcoming holiday events or sales on your social media channels or through a customer email campaign. The holiday season is right around the corner and it is time to get your small business ready for the busiest and often most profitable time of the year.
A successful October is the gateway to an excellent 4th quarter. Put on your thinking cap and create innovative new ways to market your business as the leaves change color. Are you ready to get started on a successful marketing campaign? Contact us today!