November. Hot drinks and chilly weather, a strong focus on family and friends, and a time to ease into holiday mode. If you haven’t already, now is the time to start planning for how best to feature your products and services for the November and prepare for the busy holiday season.
Hot Topics for November
- End of Fall Harvest
- Family Time
- Holiday Shopping
Need some ideas?
Make the most of the early holiday cheer! Think about what your customers will be focused on in November. Be sure all your marketing messages match the season and the mood. Find a creative way to tie in your business or services with fun celebrations and holidays that focus on what your customers are thinking about this time of year. Be sure all of your messages match the season with warm and cheerful colors and themes that tie in with family and the early holiday season.
There is quite literally a holiday or celebration for everyone! Check out websites such as: timeanddate.com or holidayinsights.com for lists and ideas to inspire your seasonal marketing efforts. Use these fun holidays to liven up your retail space, website, and social media posts with pictures, helpful information and contests.
Give Thanks – Be Thankful
November is the month to give thanks and to show you are thankful for your customers, your employees, and your community. Are there issues or causes that are hit close to home for you or your business? Make a difference and help raise awareness this November using email, social media, store signage and more. Post what you’re thankful for on social media and ask customers to participate–make sure thank your customers and your employees for their continued support.
Host a food drive to help others enjoy the holiday who may be struggling to make ends meet. Encourage customers and employees to donate canned or non-perishable food. Offer a discount on a service to customers who bring in a bag of food. Host a contest where each can of food gives participants a chance to win. Donate the food to a local food pantry, church, or charitable organization and give back to the community.
Be Ready for the Holidays
By November your holiday marketing plan is in place and you are ready to execute! Your business should be decorated with holiday themes and colors. Consider printing posters and other signage to support your themes or events.
Take advantage of any extra time you have in early November to send holiday greeting cards and prepare a holiday newsletter to your customer email list. Be sure to provide details on your holiday events, special sales, and for any holiday events in your area. Use your social media channels to post fun and helpful information for your audience in addition to announcing your holiday plans.
Does your town celebrate the season with a tree lighting, parade, or special shopping event? Get in on the action! Stay open during the event and offer refreshments and a place to come in from the cold. Be sure to decorate your store and adjust your hours and staffing accordingly. Consider a special sale just for the occasion.
Be ready to participate in the shopping hoopla surrounding Black Friday and Small Business Saturday. Learn more about Small Business Saturday by visiting this website.
A successful November is often critical to a successful year. Let us help you to get your advertising into the hands of holiday shoppers. Contact us today.