Marketing Planner: December


Marketing in December might seem like a no brainer.  You might feel like you have done all you can and that it is time to sit back and watch, but don’t!  Take advantage of the busy holiday season and market yourself accordingly.  You must plan for a successful December just like any other month of the year – and maybe just a little extra effort is called for to ensure you end the year strong and set yourself up for success heading into the new year.  Here are a few ideas to get you started.       

Fun Days in December

  • Santa’s List Day (4th)
  • Ice Cream Day (13th)
  • Chocolate Covered Anything Day (16th)
  • Festivus (23rd)
  • Bacon Day (30th)

What Should You Do?

Get Creative

You don’t really need a calendar to tell you there is a lot to celebrate in December (but we are giving you one anyway).  Pay attention to the holidays, events, and other special occasions that mean the most to your core customers.  Be sure all of your messages match the season with warm and cheerful colors and themes that tie in with family and the holiday season. 

There is quite literally a holiday or celebration for everyone!  Check out websites such as:   timeanddate.com or holidayinsights.com for lists and ideas to inspire your seasonal marketing efforts.   Use the fun holidays listed above or found on these websites to liven up your retail space, website, and social media posts with pictures, helpful information and contests.

December is Bingo Month!  A themed bingo event or sale centered around the holidays or specific to your business will bring both entertainment and creativity to your marketing plan.

Crush the Holidays

Your storefront or office should be decorated with holiday themes and colors.  It is ok to be unconventional and go beyond the obvious Christmas theme to surprise and delight your customers.  Also consider printing posters and other signage to support your themes or special events.  Always use your social media channels to post fun and helpful information for your audience in addition to reminding them of your holiday sales, events, and unique hours.

Post a list of ideas (online and in-store) to make shopping with you easy for the last-minute shopper. Pre-wrap some of these gifts and set an end cap or special table with easy access for harried shoppers.   Be sure to remind them that Gift Cards are a perfect fit for anyone on their list and have them right near the checkout for easy purchase.

Think ahead! Take advantage of the heavy traffic and good cheer in December to set yourself up for the slower months of January & February. Create an BOGO type offer that your customers can use for themselves when they return for a visit in early 2020. 

Wrap It Up!

Be sure to thank your staff as they put in extra hours and extra effort to help you succeed with holiday marketing.  You should also take the time to help prepare yourself for the next holiday season by tracking the results of your marketing and special events.  Create a summary or re-cap of the results.  What worked and what didn’t?  Why?  What problems did you run into that you would like to address for the future?   Make notes and be sure to review before you start your planning for the 2020 holiday season.

A successful December end your year on a high note.  Be prepared for success and create innovative new ways to market your business before the new year begins.    

Are you ready to get started on a successful marketing campaign?  Contact us today!

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