Don’t let the damp spring weather fool you, it will be July before you know it and summer will be in full swing! Consumers are in a relaxed summer state of mind in July and your business needs to match that vibe. Start planning in early May for how best to feature your products, services and business for the heat of summer.
What’s Hot in July?
- 4th of July
- Trips to the Beach
- The Great Outdoors
How Can You Join In?
Have some fun with marketing that focuses on what your customers are thinking about this time of year. Be sure all of your messages match the season with warm and vibrant colors and themes tie in with the heat of summer.
Take the time to brainstorm ideas that relate to both your business and the holidays, events, and other things that your customers are thinking about this time of year. Be sure all your messages match the season with warm and vibrant colors and themes tie in with the heat of summer.
How about celebrating Air Conditioner Appreciation Days? Even in Maine we can appreciate air conditioning in July! Who can celebrate? Anyone who sells or services AC, but also any store or business in a high foot traffic location that has AC! Consider inviting people walking buy to sit a spell in your AC to cool off on hot days. Offer a drink, treat etc. and be sure to have materials available to promote your business.
July 20th is lollipop day! Hand out these fun treats at your business location to generate smiles. Plan ahead and have the packaging imprinted with your name/logo. Fun fact, there are several “candy holidays” throughout the year. Something simple and enjoyable to hand out and have imprinted with logo. Find a candy that somehow relates to your business or simply select a fun day during a slow time in your cycle.
There is quite literally a holiday or celebration for everyone! Check out websites such as: timeanddate.com or holidayinsights.com for lists and ideas to inspire your seasonal marketing efforts such as National Grilling Month or National Ice Cream Month and don’t forget this particular fan favorite…..Shark Week! Use these fun holidays to liven up your retail space, website, and social media posts with fun pictures, helpful information and contests.
Independence Day (July 4th)
The 4th of July is on a Thursday this year which will provide a nice long weekend of celebrations. Just about any business can get in the spirit and show off their patriotism. Consider a special sale or promotion for the week that includes the holiday. Use your blog or social media accounts to share ideas for BBQ recipes, red white & blue desserts, family safety tips, or to share information on happenings in your town.
Summer Contests & Giveaways
Encourage your customers to share images from their summer activities through a photo contest. Use the theme of summer, vacations, or 4th of July to tie into the season. Offer prizes or random drawing giveaways such as cheap sunglasses, water bottles, beach balls, towels, sunscreen, etc (be sure to include your logo and contact information on these items).
July is the most relaxed of the summer months. Everyone is in the swing of summer activities and ready for vacations, beach days, hiking and all other manner of enjoying the outside. Art walks, summer festivals, and of course the tourists are in town. Pay close attention to events in your area and look for opportunities to sponsor or tie in your promotions. Plan your summer schedule to allow your business to be open and available during these events. Check out our summer tourist marketing blog for more summer marketing ideas.
A bit of planning and marketing savvy now will bring big rewards in July. Spend some time thinking about innovative new ways to market your business in July and beyond to ensure a successful 2019.
Are you ready to get started on a successful summer marketing campaign? Contact us today!