The 2019 holiday season is just getting underway. Believe it or not, now is the best time to plan ahead for a successful start to the new year! Research shows that 5% or more of holiday spending occurs after Christmas. Catch some of that spending for your business by continuing your holiday marketing plans through New Year’s Day and beyond as a new crowd of shoppers heads out to handle returns, spend gift cards, and look for bargains.
January State of Mind
After a busy holiday season of giving, it is time for many consumers to start focusing on themselves. Use this information to help shape your promotions and special offers. Here are four topics that are high on consumers mind in January:
- Keeping Resolutions
- Health & Fitness
- Vacation Planning
The holidays may be over, but here is still a lot to celebrate in January. Pay attention to the holidays, events, and other special occasions that mean the most to your core customers. There is quite literally a holiday or celebration for everyone! Check out websites such as: timeanddate.com or holidayinsights.com for lists and ideas to inspire your seasonal marketing efforts. Use the fun holidays listed below or found on these websites to liven up your retail space, website, and social media posts with pictures, helpful information and contests.
- Fruit Cake Toss Day (3rd)
- Festival of Sleep Day (3rd)
- National Bagel Day (15th)
- National Popcorn Day (19th)
- Compliment Day (24th)
Any business can find a way to celebrate these special days or these month-long events: Blood Donor Month, National Soup Month, and Financial Wellness Month. Ask customer to bring in fruitcake for a discount. Up the ante by having an actual fruitcake toss (if you have the room) for prizes. Have free bagels or popcorn available on those specific days. Offer a gift or coupon to anyone who arrives at your location with a blood donor sticker. Mattress & Bedding stores have an excellent opportunity to celebrate Festival of Sleep Day while financial services, banks, & insurance companies have a perfect tie in with Financial Wellness month.
What Else Can You Do?
Have a sale
Consumers have come to look for and expect decent markdowns after the holiday season ends. Be unique with your offers and the items you choose to promote. Take into consideration what you have going on this month that is unique to you and your business. Maybe an anniversary? Do your vendors have something to celebrate or share with you and your customers? Promote it!
Encourage Gift Card Redemption
72% of shoppers who redeem a gift card spend more than the card value (often up to 20% more!). All those gift cards purchased as holiday gifts are now ready to be redeemed – right when you need it most.
Think about the Super Bowl
The Super Bowl is generally the first weekend in February. Any marketing should be completed in January to take advantage of this event.
The New Year offers a time for review and the opportunity to improve your business. Taking the time to start planning early will allow you to easily meet deadlines for ordering inventory and creating effective advertising. Strong plans for the coming year will help keep you focused on what is important and make your business more successful.
Are you ready to get started on a successful marketing campaign? Contact us today!