In just over 3 weeks the holiday rush and year end excitement will be over and 2019 will be here. Given everything you are focused on right now, it is tempting to want to hibernate until spring. As a small business owner, you know that is not an option. Now is the time to take a break from the holiday rush and start planning for February. The temperature outside will still be quite cold, but the month of February is all about warmth. Valentine’s Day, American Hearth Month, and Random Acts of Kindness Week are just a few observances that encourage sharing and warm thoughts for everyone. In addition, many consumers feel the need for a little self TLC to melt away the winter blues. Keep this in mind when creating content and sales plans for February,
Hot Topics for February
February is the month where the New Year really starts moving. Consumer spending picks up as tax refunds start to come in and winter vacations (or the ever popular stay-cation) are in full swing. Here are four topics that are high on consumers mind in February:
- The Superbowl
- Valentine’s Day
- Cabin Fever Relief
What Can You Do?
Tie in with the Super Bowl hype.
Super Bowl Sunday is February 3rd. Over the years it has become a theme as much as an event. Your business can take advantage of the hype by offering specials/promotions relating to the event itself, or by specifically attracting people who do not plan to watch the game. Consider giving away super bowl party supplies in advance (be sure they feature your logo and website) or create contests and games with a Super Bowl theme and a prize relating to your business.
Cabin Fever has officially set in for most people by February. They are in need of a special treat or a get-away to brighten their spirits. February is also one of those months where consumers expect a sale and are looking for deals on everything from cars to mattresses. Winter blowout sales and President’s Day events will help you clear space for spring items and encourage consumers to spend the extra cash they have saved since the beginning of the year or from early tax refunds. To stand out from the crowd, be unique with your offers or the items you choose to promote.
Have a heart
Show your customers you care during the month of February. Send thank you emails to those on your customer list and include special offers or gifts on their next visit. Participate in Random Acts of Kindness and encourage your customers to do the same and post pictures and stories on your social media channels. Visit the American Heart Association website for ideas on how to use American Heart Month in your content and share heart healthy information with your followers. Create special offers and gift suggestions for Valentine’s Day.
A little planning and marketing savvy now can bring big rewards in February. Spend some time thinking about innovative new ways to market your business in February and beyond to ensure a successful 2019.
Contact your TMM Sales Representative and let us help you plan for a successful February!