Shared mail is a form of direct mail advertising where your flyer/ad is combined with other advertisers into one open package. Each participating advertiser in the package pays only a fraction of the total 3rd class postage which takes the savings and kicks it up a notch. By allowing you to share the cost of postage with other advertisers TMM is able to deliver your marketing message for only pennies per household, generating a greater return on your advertising dollar. No mailing lists to purchase and a strong sense of familiarity that is hard to achieve with other advertising options. Being grouped with other advertisers and distributed on a set schedule means that householders look forward to the packet every week. Shared mail is relevant to the needs of every household…groceries, home and car care, dining, home improvement, and more.
TMM’s Shared Mail Program reaches almost every home in the State of Maine every week at a fraction of the cost of mailing alone. We provide you with one-stop shopping and turnkey pricing for the graphic design, printing, and distribution of your mailing piece. You can also opt to design and/or print your own piece and provide it to us for distribution. Our shared mail products fall into three categories: D-Cards, Inserts, & Wraps. We will talk more about these 3 categories and several of our top performing shared mail products in our next post.
Consumers look in their mailboxes every day for compelling messages to help them make smart buying decisions. This makes our shared mail program an excellent vehicle to distribute weekly and monthly sales flyers, but that is not the only way to use our program. Put shared mail to work for your business for…
- Announcements for new products or locations
- Invitations to sales or special events
- Recruiting of staff or volunteers
- And of course … coupons!
Shared mail provides strong reach (98% household saturation in most markets), is highly visible (no envelopes), cost-effective (often 1/3 the cost of mailing alone) and offers flexible targeting & distribution options. With the right messaging and a strong call to action, shared mail can be a very powerful and successful part of your marketing mix.
Contact Us Today and Let us show you how cost effective and successful a Shared Mail campaign can be.
Delivering the RIGHT message, to the RIGHT people, @ the RIGHT time.
Sources: DMNews 2008, Informational Resources, Inc. 2010, USPS Deliver Magazine January 2011, Pitney Bowes, Choose Print, Print Is Big, Rochester Institute of Technology, 2013 Advertising Tracking Study by TNS Customer Studies, Valassis 2011)