FAQ: What is List & Solo Mail?

In addition to our popular shared mail program, we also offer targeted solo saturation and list mailings for businesses who want to deliver a more personal offer to their target market at an affordable price. These programs provide a perfect opportunity for your business to connect directly with prospects and customers who want to hear about your latest products, services, and coupons. 

List Mail is simply a direct mail campaign sent to a highly targeted list of people. The list of recipients can be made up of your customers, a rented list (based on selected demographics, geography, hobbies, business types and more) or a combination of both.  List mail is the most expensive of the 3 types of mail we offer, but when done correctly it may provide more flexibility with the audience, piece type, and mail date and an increase in your overall return on investment.

Solo Saturation mailings allow your advertising piece to mail by itself to every residential home in a selected area (zip code or carrier route). Solo saturation mailings offer reduced postage costs as compared to targeted list mailings but are not as cost effective as sharing the cost of postage as part of our shared mail package.

Direct Mail Works!

Consumers look in their mailboxes every day for compelling messages to help them make smart buying decisions.

  • 92% of younger adults say they would prefer to receive offers through the mail
  • 70% of Americans feel that mail is more personal than the internet (DMN3 2015)
  • 60% of direct mail recipients were influenced to visit a business’ website. (USPS)
  • 39% of customers say they try a business for the first time because of direct mail advertising

Let TMM show you how cost effective and successful a List or Solo Mail campaign can be.

Delivering the RIGHT message, to the RIGHT people, @ the RIGHT time.

(Sources:  10 Print Marketing Statistics You Should Know (Alpha Graphics), DMNews 2008, Informational Resources, Inc. 2010, USPS Deliver Magazine January 2011, Pitney Bowes, Choose Print, Print Is Big, Rochester Institute of Technology, 2013 Advertising Tracking Study by TNS Customer Studies)

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