FAQ: What Does TMM Do?

The short answer?  We help your business grow with Direct Mail Marketing.

Target Marketing Maine (TMM) helps small and medium sized business grow both their revenue and customer base through Direct Mail marketing.  Direct mail is an advertising medium in which messages are sent to targeted customers through the U.S. Postal Service. It is typically created and mailed in bulk which allows a business to save money on print, preparation, and through lower postage rates.  One of the top benefits of direct mail is that unlike many other forms of advertising, you are communicating one-on-one with your target audience.  A perfect opportunity to get your company’s name in the hands of prospects and customers who want to hear about your latest products, services, and coupons. The list of recipients can be targeted to specific individuals based on demographics and/or geography.  It is a particularly attractive option for small business owners, as it can communicate complete information about a product or service and reach almost any conceivable target group, all for a relatively low cost. Direct mail is an effective medium in both business-to-consumer and business-to-business marketing.

Advantages of Direct Mail

  • Targeted Medium
  • Measurable Results
  • Immediate Return on Investment
  • Brand Impact
  • Cost Effective

Consumers look in their mailboxes every day for compelling messages to help them make smart buying decisions.

  • 75% of households usually read, scan, or read some of the direct mail materials they receive.
  • DMA research shows that 84% of millennials take the time to look through their mail and 64% would rather scan for useful information in the mail than e-mail.
  • 76% of consumers trust direct mail when they want to make a purchase decision. They often trust traditional channels more than digital channels when making a purchase.
  • When used as part of an integrated campaign, direct mail has the ability to boost return on investment (ROI) by 20%
  • Mail also has the ability to increase the lift of local ads by 44% and online campaigns by 62%

Our programs include 3 types of direct mail.  Which one will work for your business?  All are extremely effective and affordable means of reaching out to new and existing customers.   Consider the level of targeting and personalization you require for your mailing and weigh it against the potential in savings to help determine which is the right fit for your business. 

Shared Mail

Shared mail combines your mailing piece with other advertisers into one open package. Each participating advertiser in the package pays only a fraction of the total 3rd class postage which takes the direct mail savings and kicks it up a notch.  By allowing you to share the cost of postage with other advertisers we are able to deliver your message for only pennies per household, generating a greater return on your advertising dollars. No mailing lists need to be purchased and being grouped with other advertisers means that householders look forward to the packet every week.  Shared mail is relevant to the needs of every household…groceries, home and car care, dining, home improvement, and much more. It offers a sense of familiarity that is hard to achieve with other advertising mediums. 

Solo Saturation & List Mail

Solo Saturation mailings allow your advertising piece to mail by itself to every home in a selected area (zip code or carrier route). Solo saturation mailings offer reduced postage costs as compared to targeted list mailings but are not as cost effective as sharing the cost of postage as part of the shared mail package.  A solo mailing also offers more control over the delivery timing of your message.

A List Mailing is simply a direct mail campaign sent to a highly targeted list of people. The list can be made up of your customers or a rented list based on selected demographics, geography, hobbies, and more.  List mailing have a higher initial cost than solo or shared but may offer a higher ROI if the message and selected audience are right.

When it comes to RESULTS, nothing beats direct mail!

All our programs are designed to meet the marketing needs of small to medium sized businesses to allow them to reach their target market and help their businesses grow. We offer one-stop shopping and turnkey pricing for the graphic design, printing, and distribution of your mailing piece for only pennies per household.

Let TMM show you how cost effective and successful a Direct Mail campaign can be. Contact us Today.

Delivering the RIGHT message, to the RIGHT people, @ the RIGHT time.

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