Social Media Marketing: Where Do I Start? Part II

Using ComputerBy now you have heard and probably agree that Social Media Marketing is an important and impactful part of any successful marketing program. If this is new to your business it can be a bit overwhelming to sit down and think about where and how to get started. Looking for some guidance? We can help you determine where to start and put together a comprehensive and successful social media marketing plan.

The most common recommendation we make to our customers when getting started with social media marketing is to start with a professional Facebook business page and be sure to have a solid strategy for making use of it. For businesses that already have a page in place, we recommend updating and optimizing that page. Check out our first “Where Do I Start?” post for more information on starting a Facebook Business page.

The second most common recommendation we make is to set up a Google+ page and synchronize it with your Google business listing. Common questions we hear regarding Google+ include: What is Google+? Why is Google+ important to my business? Why have TMM create my page?

Ask, and we shall answer.

What is Google+?

Wikipedia defines Google+ (pronounced and sometimes written as Google Plus) as an interest-based social network that is owned and operated by Google Inc. Features in Google+ include “Posts” for posting status updates, “Circles” for sharing information with different groups of people “Hangouts” for video chatting with a friend or group of friends.

Why is Google+ important to my business?

Because Google+ is “owned and operated” by Google, it is much more than just another social site.

Google+ is important to help your business improve search engine results, connecting to new audiences, and much more. It allows people to find your business on all Google platforms and ensures the information they find is correct. A properly set up business page will link to your Google business listing, website, and email.

It is important to note that your business probably has a Google+ page and profile even if you have never set one up. Google creates pages for businesses and populates them with information gathered from other web sources. This generic page may contain wrong information and it probably won’t keep up with changes to your hours, phone number or other critical details. The only way to make sure that data is correct and start to improve your search results is by maintaining your own Google+ page and going through Google’s verification process.

Why Have TMM Create Your Page?

• Custom design to make your page stand out & appeal to a larger audience
• Professional, custom writing with your goals and SEO in mind
• Knowledge of the rules & best practices
• Local sales & support staff
• Ability to work with you to integrate your Google+ marketing with other social media, digital, and print marketing efforts

What is Included in the creation or optimization of a Google+ business page?

• Claim and brand your Google+ Business Page
• Complete the “about” section with all relevant information
• Claim and brand your Google+ local business listing
• Verify your map location
• Populate the listing with relevant information to boost your search engine results

What’s Next?

Claiming and optimizing your page is not enough. For the purposes of search, Google also scans your posts. As in any Google search, fresh information is considered more relevant than old stuff that never changes, so posting frequently to Google+ will increase your page’s SEO. Once your Google+ pages have been claimed and branded, let us work with you on creating and managing a content plan to ensure the pages always have fresh posts and photos that are relevant to your business and your audience. Our plans are customized to fit each business’ needs and goals. We monitor the performance of your pages and provide regular reports that will form the basis of future plans.

TMM Can Help.

It sounds like a lot and quite frankly it is, but trends show that businesses that use online marketing and social media in general are far more successful than those who don’t. We are here to help you to successfully use Google+ to drive more business.

There are other companies that offer social media marketing, some are pretty good at it, and some are not. Many do not take the time to get to know your company and customize your pages or your content. They use basic canned images, writing, and posts with no thought as to how or if it will work for you. Our focus is on you and how we can make your social pages the best they can be.

Where do you start? Start by contacting us today to speak with one of our knowledgeable sales representatives about all of our social and online marketing options.