Direct mail is an advertising medium in which messages are sent to targeted customers through the U.S. Postal Service. It is a perfect opportunity to get your company’s name in the hands of prospects and customers who want to hear about your latest products, services, and coupons. Direct mail is a particularly attractive option for small business owners, as it can communicate complete information about a product or service and reach almost any conceivable target group, all for a relatively low cost. Direct mail is an effective medium in both business-to-consumer and business-to-business marketing.
With the right messaging and a strong call to action, direct mail can be a very powerful and successful part of your marketing mix and will help you to REACH, CONNECT, and ENGAGE with a broad audience.
Use Direct Mail Marketing to…
- Create Awareness
- Attract New Customers
- Announce Sales
- Spotlight Special Events
- Complement Other Marketing Efforts
- Recruiting & Hiring
Shared mail is a form of direct mail where your mailing piece is combined with other advertisers into one open package. By sharing the cost of postage with other advertisers your message is delivered for only pennies per household, generating a greater return on your advertising dollars. No mailing lists need to be purchased and being grouped with other advertisers means that householders look forward to the packet every week. TMM’s Shared Mail Program reaches almost every home in the State of Maine every week at a fraction of the cost of mailing alone.
Shared mail is relevant to the needs of every household…groceries, home and car care, dining, home improvement, and much more. It offers a sense of familiarity that is hard to achieve with other advertising mediums. Consumers look in their mailboxes every day for compelling messages to help them make smart buying decisions.
- 72% of respondents in one survey read and keep the mail pieces that interest them
- 30% read and keep the mail pieces that interest others in their home
- 42% of consumers make one or more weekly purchases from the Shared Mail Package
- 44% of customers visit a brands website after receiving direct mail advertising.
- 39% of customers say they try a business for the first time because of direct mail advertising
TMM provides you one-stop shopping and turnkey pricing for the graphic design, printing, and distribution of your shared mail campaign. You can also opt to design and/or print your own piece and provide it to us for distribution. Select an option below for more information:
Let TMM show you how cost effective and successful a Shared Mail campaign can be.
Delivering the RIGHT message, to the RIGHT people, @ the RIGHT time.
(Sources: DMNews 2008, Informational Resources, Inc. 2010, USPS Deliver Magazine January 2011, Pitney Bowes, Choose Print, Print Is Big, Rochester Institute of Technology, 2013 Advertising Tracking Study by TNS Customer Studies, Valassis 2011, 2014 Statistical Direct Mail Facts, The Little Book of Big Returns 2011, USPS Small Business Brochure)