Shared Mail is a form of direct mail where your mailing piece is combined with other advertisers into one open package. By sharing the cost of postage with other advertisers your message is delivered for only pennies per household, generating a greater return on your advertising dollars. No mailing lists need to be purchased and being grouped with other advertisers means that householders look forward to the packet every week.
Shared mail is relevant to the needs of every household…groceries, home and car care, dining, home improvement, and much more. Consumers look in their mailboxes every day for compelling messages to help them make smart buying decisions. This makes it an excellent vehicle to distribute weekly and monthly sales flyers, but that is not the only way to use shared mail. Put shared mail to work for your business for…
- Announcements for new products or locations
- Invitations to sales or special events
- Recruiting of staff or volunteers
- And of course … coupons!
Shared mail provides strong reach (98% household saturation in most markets), is highly visible (no envelopes), cost-effective (often 1/3 the cost of mailing alone) and offers flexible targeting & distribution options. With the right messaging and a strong call to action, direct mail can be a very powerful and successful part of your marketing mix.
These are just a few ideas for how you can put shared mail to work for your business. Interested in learning more?
Contact a member of our sales team today.