What is an infographic?
If a picture alone is worth 1,000 words, just imagine what you could say with a few nice images and some well chosen pearls of wisdom. Information graphics (better known as infographics) are visual representations of information, data, or knowledge. They offer factually interesting information quickly and in an easy and enjoyable format. A well created infographic can make a complex topic seem simple, a boring topic more exciting, and any topic seem fun and easy to share.
OK, but are they still popular?
You may think that infographics are losing popularity because they are no longer being referenced in every social media post and daily blog on the planet. The truth is that infographics are still very commonplace and are simply being used with more discretion making those that are out there more useful, informative and sometimes downright fun. Internet users are drawn to these shiny, brightly colored messages with small, relevant, clearly-displayed nuggets of information. If you want to see some examples of what’s out there, simply type infographic and any subject into the search engine of your choice and a plethora awaits you. There is probably an infographic for just about any topic you can imagine. If you search for one that is not found or is underrepresented, maybe that is your opportunity to create your own!
Tips on how to create
• Plan your theme (keep it simple)
• Decide on a color scheme/layout.
• Research some great facts and statistics.
• Think of it as a visual essay, be sure you are on topic and relevant.
• Remember that it’s all about quickly conveying the meaning behind complex data.
• Draw conclusions.
• Reference all of the facts you present at the bottom of the infographic.
If you have a little design skill, the best approach would be to create all the simple graphs and illustrations yourself using graphic software. This will be more visually attractive and provide you with more creative freedom.
For those with less creative time and talents, there are several free templates and inexpensive software programs available to assist you. Here is a recent blog post I found that references a few of them “10 Free Tools for Creating Infographics”.
Share Your Masterpiece
Once you have created your infographic, share and share alike! Post links on social media, create a blog post to share with your followers, place a downloadable file on your website. Be sure that you have included your URL on the infographic so that everyone will know who the creative genius was behind it.
Now that I have you thinking about infographics, I have one more piece of advice. Don’t create an infographic just for the sake of it. In fact, just for fun here is an infographic created by ScribbleLive that answers the question “Should I create that infographic?”