Is a new website on your agenda for the new year?
Should it be?
The New Year is the perfect time to review your website and determine if the look and function are working for your business. Today, your company doesn’t just need a website. It needs a well-designed, easily navigable, engaging website that meets the needs of your customers and your business alike. According to some studies, 75% of people judge the credibility of a company based on the design of its website. When looking for a service or product most people are likely not going to pick the company that has an outdated website or one that doesn’t work.
Maybe you can get away with a few minor updates to the content and design of your existing site. Maybe you need a more-thorough overhaul, or maybe it’s time to start from scratch with an entirely new site.
Here are several reasons it may be time to update your corporate website.
It Looks Outdated
If your website is not visually appealing, you may not seem as trustworthy or knowledgeable as your competitors.
It Contains Broken Links or 3rd Party Tools
Nothing drives customers away like a website that is outdated in terms of function, design or just doesn’t work correctly. Allowing broken links or 3rd party tools that are no longer valid is a strong indicator that a business is not paying attention to details.
It Is Not Mobile Friendly
As indicated above, user experience on your site can make or break your business, and you don’t want to lose potential customers simply because they could not view your site on a mobile device.
Too Slow/Poor Functionality
A slow moving website or one that is difficult to navigate will lead to higher bounce rates as people get frustrated and leave your site. If your web analytics show a high bounce rate, low time on site and low average pages per visit, that’s a pretty strong indicator that your visitors don’t find your current site useful for one reason or another.
Your Branding, Product Offering, or Goals Have Changed
While you don’t need to do a full site redesign each time you adjust your marketing goals, it’s a good idea to check every so often to be sure your site is still aligned with your newest marketing plans. Are you using the most current logo and taglines? Is your content current and relevant to your branding and goals? Is your product and services listing accurate?
Poor Search Results
Potential customers must be able to find you online. Changing navigation, improving content, and ensuring mobile compatibility will improve your SEO.
For all of the reasons why it may be time for a new or revamped website, there are many reasons why it may not be. Check out this article from HubSpot for several reasons you should not redesign your website.
Still think you need to revamp your site? Incremental changes are usually preferable to changing everything at once. Start with a purpose “why do you want to change?” and set clear goals for your finished product. Before you start, try to look for some inspiration on other successful websites in your niche, find good-looking fonts that you can use on your website, and search for tools that can help you better your website’s design and performance. Determine how easy your site is to update. Can you do it yourself? Should you? Do you have the necessary funds in your budget?
Your website is often the first impression you make. It is a central place for customer and prospects to learn more about you the products and services you provide, and how to get in touch with you. Redesigning your website is one of the most powerful things you can do for your company online. By following best practices and using a strategic approach to your website redesign, you can help your company gain improved ROI and increased brand visibility.
We are in the process of a redesign for our website as we speak. Check back with us in early February 2017 and let us know what you think of the changes!