Marketing Planner: May

Ah, May. Just saying the word can lead to warm happy thoughts. When the calendar turns to May you know that spring is for real (even here in the Northeast) and summer is just around the corner. Now, while we are still in the last grips of winter, is the time for you to put on your thinking cap and start your marketing plan for the month of May.

Hot Topics for May

  • Mother’s Day
  • Memorial Day
  • Summer
  • Tourist Season


What Can You Do?

Be Creative

Have some fun with marketing that focuses on what your customers are thinking about this time of year. Be sure all of your messages match the season with warm and vibrant colors and themes tie in with late spring cheer. There is quite literally a holiday or celebration for everyone! Check out websites such as: or for lists and ideas to inspire your seasonal marketing efforts.  A sampling:  May Day (May 1st), Star Wars Day (May the 4th be with you), or Teacher’s Day (May 8th). Use these fun holidays to liven up your social media posts with fun pictures or contests.

National Small Business Week (April 29th – May 5th)

Look for opportunities to network with other small businesses by attending events in your area. If there aren’t any events, get together with other small business owners and create your own! Consider writing a blog post telling your small business story and sharing it across all of your social media channels. Visit the event website for more information on how you can join in:

Join in on Cinco de Mayo (May 5)

Cinco de Mayo gives you a chance to be creative and have fun promoting your business. The holiday is primarily celebrated in the US as a way to honor Mexican-American culture. Restaurants and bars can use this holiday to:

  • Create special $5 offers on drinks or appetizers
  • Hold a Best Guacamole or Salsa Competition.
  • Have a contest such as: “Guess How Many Pieces of Candies Are in the Piñata”.
  • Post recipes, pictures people celebrating #CincoDeMayo at your establishment on social media.

Whatever you do, you should let your customers and fans know that you are doing something special for Cinco de Mayo and start promoting the holiday on social media now.

Mother’s Day (May 13)

Mother’s Day has been celebrated on the second Sunday in May since 1914. Almost everyone will be looking for cards and gift ideas before May 14th, but many won’t actually purchase those gifts until the week before. It is important to get the word out early and continue promotion right up until the day itself. Here are a few ideas for Mother’s Day promotions:

  • Flower shops can show some love with special flower bouquets, spas might want to offer discounts or promotional packages.
  • Restaurants can promote Mother’s Day brunches or dinners.
  • Any retailer can put together a helpful list of suggestions for shoppers such as: “The 2017 Mother’s Day Gift Guide” or “Mother’s Day gift ideas that won’t break your budget”. Be sure to share these tips on social media!

Memorial Day (May 28)

Memorial Day is a day to remember those who have died in the service of the U.S. armed forces. It has also become known as the unofficial start of summer and many families have picnics, gatherings, or take short vacations during this long weekend.

  • Consider something as simple as posting pictures of flags and soldiers on your social media platforms.
  • Offer schedules for local Memorial Day events.
  • Offer a special Memorial Day promotion or coupons for items relating to picnics, summer, vacations, etc.
  • Support the troop by offering discounts to Veterans and active service members.

Ease Into Summer

Many summer events start to gear up during the month of May. Art walks, summer festivals, and of course the start of tourist season! Pay close attention to events in your area and look for opportunities to sponsor or tie in your promotions. Plan your summer schedule to allow your business to be open and available during these events. Check out our summer tourist blog for more summer tourist marketing ideas.


A bit of planning and marketing savvy now will bring big rewards in May. Spend some time thinking about innovative new ways to market your business in May and beyond to ensure a successful 2018.


Are you ready to get started on a successful spring-summer marketing campaign? Contact us today!

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