Marketing Planner: August


August is summer.  The hustle and bustle of early summer holidays is now easing into the dog days of summer.  Consumers are firmly in summer mode, enjoying time with family and a little r and r, and planning for the end of summer.  Start planning in early June for how best to feature your products, services and business for summer’s last hurrah.

 

Hot Topics for August

  • Dog Days of Summer
  • Busy Tourist Season
  • Family Fun Month
  • Back to School

What Can You Do?

Be Creative

Have some fun with marketing that focuses on what your customers are thinking about this time of year.  Be sure all of your messages match the season and have some fun by celebrating such observances and National Golf Month, Ice Cream Sandwich Day (8/2) or National Relaxation Day (8/15).  You can’t go wrong by focusing on family, sun, & fun in August.

Dog Days of Summer (late July – early August)

Ok, technically the dog days of summer don’t really relate to our furry canine companions, but so what? Dogs are an important and fun part of our lives.  Using this theme in any plans for August is a must.  Consider a fun dog related photo contest, have special treats for customers who bring their dog into the shop.  Place a full bowl of fresh water outside of your shop for those walking by, or simply use adorable dog images and appropriate phrasing for your coupons and special offers.

Endless Summer Contests & Giveaways

As mentioned above, August signifies that summer is almost over.  Keep that summer vibe flowing by continuing your summer contests and giveaways.  Encourage your customers to join in on endless summer with photo contests, prizes or random drawing giveaways for items such as cheap sunglasses, water bottles, beach balls, towels, sunscreen, etc (be sure to include your logo and important information on these items). Continue to participate in your local art walks, summer festivals, and other fun events in your area and look for opportunities to sponsor or tie in your promotions.  Keep your summer hours going right through the month and try to be open and available during these events.

Back to School

I hate to bring this up, but August is also the time of year when we start thinking about the dreaded BACK TO SCHOOL.  Yes, you read that right, Back to School.  It may seem like summer vacation has just begun, but in the spirit of planning ahead, that means it’s time for you to sharpen your pencil, put on your thinking cap and create a solid plan for Back to School marketing!  If your products or services peak in the fall or are directly related to “back to school”, now is the time to prepare for success.  The silver lining is that you now have the opportunity to be in front of your prospects and customers early, planting seeds for when they are ready to start making their back to school and fall purchases.  More helpful tips on preparing for a successful back to school season can be found in our recent blog post “Sharpen Your Pencils; it’s Time to Plan for Back to School!”.

A bit of planning and marketing savvy now will bring big rewards in August.  Spend some time thinking about innovative new ways to market your business in August and beyond to ensure a successful 2018.

 

Are you ready to get started on a successful summer marketing campaign?  Contact us today! 

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