Feeling like you will be snowed in for months? What better way to beat the winter blues than to start planning for early spring marketing! As the seasons change from winter to spring, there are plenty of opportunities for fresh marketing campaigns. Obvious themes for March include St. Patrick’s Day, Spring Break and March Madness. Other ideas include the start of Daylight Savings Time, Pi Day, Red Cross Month, and Procrastination Week.
Hot Topics for March
- Spring Break
- March Madness
- St. Patrick’s Day
What Can You Do?
Give It Away
Invite people to your store with an offer of a free gift just for stopping by. It could be a promotional pen, a bookmark, or even a small gift certificate for a future purchase. Anything that gets them into your store could result in extra sales and some spring cheer from early spring buyers. Consider an “enter-to-win” promotion. You could even bundle your own products as a prize or form a joint venture with another business to come up with a desirable jackpot. The bigger, the prize the better. Promote your contest via your website, social media, newsletters, and even paid advertising so customers will come to your store and enter in person.
Join the Madness
The NCAA Men’s College Basketball Tournament tips off in March. Get into the spirit by creating a March Madness bracket that relates to your business. Decorate your shop and take pictures of your employees who are getting in the spirit and post them on social media with the hashtag for the team you support! Hint: Tag your employees or customers dressed for the occasion and your posts will reach more people!
Share the Luck of the Irish
The St. Patrick’s Day can be a fun celebration for everyone. Get involved in your community by participating in any parades or fun runs that are going on. Dress in green and post pictures on social media. Give customers who wear green a special discount or prize and encourage them to share it on social media. If you are participating in local events, make sure to use the appropriate hashtag to help promote your business.
Hope Springs Eternal
March in Maine may feel more like an extension of winter, but the calendar doesn’t lie! March 20th is officially the first day of spring. Think warm colorful thoughts and decorate appropriately. Remember that green is more than just a color! Be creative with your green promotions tying in to both St. Patrick’s Day and Spring to your marketing mix.
A few last-minute suggestions:
• National Unplug Day is March 1st. This presents a great marketing opportunity for spas, salons, fitness centers, and bookstores.
• National Puppy Day is March 23rd. Just about any business can find a way to bring puppies into their marketing mix!
A little planning and marketing savvy now can bring big rewards in March. Spend time thinking about innovative ways to market your business as we move away from winter and celebrate spring to ensure a successful 2019.
Contact your TMM Sales Representative and let us help you plan for a successful March!