In Maine, spring is as much a state of mind as it is a date on the calendar. There may still be snow on the ground, but people are planning and preparing for the warmer weather that is just beyond our reach. Now is the perfect time for landscape and lawn care businesses to send out an attractive mailer complete with a stellar offer designed to pick up new business for spring and summer services.
Direct Mail allows you the opportunity to put your advertising piece right in your prospects hand.
Our Direct Mail (include link) programs are extremely effective at generating new leads for a variety of home service businesses including those offering landscaping, lawn care, and property maintenance services.
Reach them first. Reach them often.
It is recommended that you reach out to your prospects at least 3 times. Repetition wins the prize when it comes to successful advertising. It builds your name recognition and increases your credibility when your target audience sees your ads again and again. It helps to show that you’re a stable, trustworthy business. It also increases the likelihood that you will reach prospects right when they have a need for the services you provide.
Use a combination of postcards, single sheets, and multipage flyers to:
- Point out the need for your services
- Showcase your recent work and get yourself noticed
- List all of the services you provide
- Share testimonials from satisfied customers
- Promote specials and packages relevant to the upcoming season
The mailer you design needs to make homeowners stop and look at the piece. Point out the need for your services with a strong headline that either asks a question or points out a benefit, such as “Tired of weekly mowing?” or “Give Yourself the Gift of Time” Then, use photos and text that demonstrates how your services fill those needs. End with a strong call to action and an attractive offer, such a free on-site quote for a project or a discount on their first mowing if they contact you by a certain date.
Direct Mail works because it is a preferred method for receiving marketing from local businesses.
It offers a sense of familiarity that is hard to achieve with other advertising mediums. Consumers look in their mailboxes every day for compelling messages to help them make smart buying decisions.
- 72% of respondents in one survey read and keep the mail pieces that interest them
- 30% read and keep the mail pieces that interest others in their home
- 42% of consumers make one or more weekly purchases from the Shared Mail Package
- 60% of Direct Mail recipients were influenced to visit a promoted website
- 39% of customers say they try a business for the first time because of direct mail advertising
The grass is greener on the other side of the mailbox. Let our direct mail experts help you to target your best prospects, craft a compelling offer, create a visually attractive mail piece, and attract more quality leads for your business.
If you are interested in learning more about how TMM’s Direct Mail programs can help your landscaping, lawn care, or property maintenance business grow, contact us today.
(Sources: DMNews 2008, Informational Resources, Inc. 2010, USPS Deliver Magazine January 2011, Pitney Bowes, Choose Print, Print Is Big, Rochester Institute of Technology, 2013 Advertising Tracking Study by TNS Customer Studies, Valassis 2011, 2014 Statistical Direct Mail Facts, The Little Book of Big Returns 2011, USPS Small Business Brochure))