The summer of 2017 seemed to get off to a very slow start in Maine and now it’s already time to start marketing your business for fall! Our Shared Mail program is very effective for generating new leads for a variety of home service businesses including those offering landscaping, lawn care, and property maintenance services. Sending out a well designed and attractive mailing now may help you to pick up some late summer jobs and put you top of mind for homeowners thinking about fall projects.
Shared Mail allows you the opportunity to put your advertising piece right in your prospect or customers hand.
Shared Mail is a very cost effective and successful way to drive new business for your landscaping & lawn care business. It is difficult to know which homeowners are currently looking for your services – or which might change their mind about do-it-yourself lawn care mid-season and be looking for just what you have to offer. You must find ways to reach all of these prospects with your message.
Use a combination of postcards, single sheets, and multipage flyers to:
• Point out the need for your services
• Showcase your recent work and get yourself noticed
• List all of the services you provide
• Share testimonials from satisfied customers
• Promote specials and packages relevant to the upcoming season
The mailer you design needs to make homeowners stop and look at the piece. Point out the need for your services with a strong headline that either asks a question or points out a benefit, such as “Tired of weekly mowing?” or “Give Yourself the Gift of Time” Then, use photos and text that demonstrates how your services fill those needs. End with a strong call to action and an attractive offer, such a free on-site quote for a project or a discount on their first mowing if they contact you by a certain date.
Shared Mail works because it is a preferred method for receiving marketing from local businesses.
It offers a sense of familiarity that is hard to achieve with other advertising mediums. Consumers look in their mailboxes every day for compelling messages to help them make smart buying decisions.
• 72% of respondents in one survey read and keep the mail pieces that interest them
• 30% read and keep the mail pieces that interest others in their home
• 42% of consumers make one or more weekly purchases from the Shared Mail Package
• 44% of customers visit a brands website after receiving direct mail advertising.
• 39% of customers say they try a business for the first time because of direct mail advertising
The grass is greener on the other side of the mailbox. Let our shared mail experts help you to create a visually attractive mail piece, assist you in crafting a compelling offer, and attract more leads for your business.
If you are interested in learning more about how TMM’s Shared Mail program can help your home furnishings or appliance store grow, contact us today.
(Sources: DMNews 2008, Informational Resources, Inc. 2010, USPS Deliver Magazine January 2011, Pitney Bowes, Choose Print, Print Is Big, Rochester Institute of Technology, 2013 Advertising Tracking Study by TNS Customer Studies, Valassis 2011, 2014 Statistical Direct Mail Facts, The Little Book of Big Returns 2011, USPS Small Business Brochure)