Just the Facts: Top Social Media Channels [Stats]


JustTheFactsThe question has been asked and answered many times over: “Why should I use social media for my business?” The answers include: To increase word of mouth promotion, improve branding, and strengthn customer relationships, just to name a few. You have read the insightful articles (like this one from Entrepreneur) and printed off the fun infographics. All of this information can be overwhelming and may still leave one lingering question “Which social media channel is right for my business?” Here are “Just the Facts” on several of the top social platforms to help you answer that question.

Facebook (www.facebook.com)
• Used by 71% of US internet users / 58% of the entire population
• Used by 77% of US adult females / 66% of males
• 22% of users are ages 25-34. 19% are ages 35-44
• Notes: Growth has slowed, but engagement among users is increasing. Facebook is still the largest of the social media platforms.

Twitter (www.twitter.com)
• Used by 23% of US internet users / 19% of the entire population
• Used by 24% of US adult males / 21% of females
• 22% of users are ages 25-34. 21% are ages 35-44
• Notes: Fast paced, real-time network. Male users increasing faster than females. Moving towards a more business friendly platform.

LinkedIn (www.linkedin.com)
• Used by 28% of US internet users / 23% of the entire population
• Used by 28% of US adult males / 27% of females
• 22% of users are ages 35-44. 21% are ages 25-34
• Notes: Users tend to be highly educated and have higher income than other social platforms. Very business oriented and strong recruiting & hiring usage.

Google+ (www.plus.google.com)
• Used by 28% of US internet users / 22% of the entire population
• 74% of Google+ users are male/ 26% female
• 25% of users are ages 25-34. 22% are ages 35-44
• Notes: Google+ provides excellent benefits for SEO.

Pinterest (www.pinterest.com)
• Used by 28% of US internet users / 22% of the entire population
• Used by 42% of US adult females / 13% of males
• 26% of users are ages 25-34. 21% are ages 35-44
• Notes: Highly visual platform geared towards cooking & DIY.

Instagram (www.instagram.com)
• Used by 26% of US internet users / 21% of the entire population
• Used by 29% of US adult females/ 22% of males
• 26% of users are ages 25-34. 23% are ages 18-24
• Notes: excellent for targeting the younger demographic with photos and videos.

There are other social platforms out there and new ones popping up seemingly every day, but these are the core sites that you need to consider as you get started. Regardless of which channels you choose for your business start with a well designed business page and a solid plan for using it. Trends show that businesses that use social media are far more successful than those who don’t.

At TMM, we are here to help you to successfully use social media to drive more business. There are other companies that offer social media marketing, some are pretty good at it, and some are not. Many do not take the time to get to know your company and customize your pages or your content. Our focus is on you and how we can make your social pages the best they can be.

Where do you start? Start by contacting us today to speak with one of our knowledgeable sales representatives about all of our social and online marketing options.

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