Don’t Let Your Home Improvement Business Cool Down This Fall


There is a crisp chill in the air, leaves are falling, and children are heading off to school … wait … what? Didn’t summer begin like yesterday? The reality is that these warm summer months are the perfect time to plan ahead and market your business for fall and winter projects. Our Shared Mail program is very effective for generating new leads for home improvement contractors and service providers. Sending out a well designed and attractive mailing now may help you to pick up some late summer jobs and put you top of mind for homeowners thinking about fall and winter projects.

Shared Mail allows you the opportunity to put your advertising piece right in your prospect or customers hand.

Shared Mail is a very cost effective and successful way to drive new business for your home improvement business. Your existing customers do not necessarily need help with home improvement projects on a regular basis so you must find ways to reach more prospects with your message. Your business will generate more leads by reaching both potential customers and current customers. Many household in your marketing area will have home improvement at some point in time and will most likely be asked by friends and family for referrals and recommendations. It makes sense to connect with all of these prospects, with recurring frequency, and keep your business top of mind.

Homeowners and property owners know that even modest home improvements can add value to their real estate. No wonder more than half of them are likely to engage in a home improvement project within the next year. They are often willing to spend significant amounts of money on home improvements, and you want that money to go to your company, not someone else’s.

Use a combination of postcards, single sheets, and multipage flyers to:

• Visually showcase your recent work and get yourself noticed
• Promote specials and packages relevant to the upcoming season
• List all of the services you provide
• Share testimonials from satisfied customers
• Highlight special events, accolades, and community involvement of your company
• Provide free resources to keep your business top of mind

The mailer you design must make homeowners stop and take notice. Point out the need for your services with a strong headline that either asks a question or points out a benefit, such as “Want to Improve the Value of Your Home?” Then, use photos and text that demonstrates how your home improvement company fills that need, such as by offering remodeling services to update rooms. End with a strong call for action and a strong offer, such a free on-site quote or a discount on projects that begin by a certain date.

Shared Mail works because it is a preferred method for receiving marketing from local businesses.

It offers a sense of familiarity that is hard to achieve with other advertising mediums. Consumers look in their mailboxes every day for compelling messages to help them make smart buying decisions.

• 72% of respondents in one survey read and keep the mail pieces that interest them
• 30% read and keep the mail pieces that interest others in their home
• 42% of consumers make one or more weekly purchases from the Shared Mail Package
• 44% of customers visit a brands website after receiving direct mail advertising
• 39% of customers say they try a business for the first time because of direct mail advertising

Let our shared mail experts help you to create a visually attractive mail piece, assist you in crafting a compelling offer, and attract more leads for your business.

If you are interested in learning more about how TMM’s Shared Mail program can help your home improvement business grow, contact us today.

(Sources: DMNews 2008, Informational Resources, Inc. 2010, USPS Deliver Magazine January 2011, Pitney Bowes, Choose Print, Print Is Big, Rochester Institute of Technology, 2013 Advertising Tracking Study by TNS Customer Studies, Valassis 2011, 2014 Statistical Direct Mail Facts, The Little Book of Big Returns 2011, USPS Small Business Brochure)

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