What Is One New Customer Worth To You?

Do you know how much one new customer is worth to your business? Do you know how much is too much to spend in order to gain one new customer?  How much are your current customers worth? Understanding Customer Lifetime Value (CLV) will help you answer these questions and more. Knowing what value you place […]

Spring Forward in 2017 [10 Tips for Spring Marketing Success]

Spring is not yet in the air, but you know it’s on its way and the winter blues are almost a cold memory.  Now is the time to start thinking about and implementing spring promotion ideas for your small business.  Get started now or get left behind in the spring seasonal rush. Where do I […]