Mobilegeddon: A Story of SEO

Company A was on an SEO roll. Their marketing department had taken the time to fully embrace SEO (Search Engine Optimization) by including well written and helpful content on their website, blogging frequently, sharing their content on social media, and following the top SEO guidelines available. Because of their efforts, they sailed through major Google […]

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ROI-Targets

How to Increase the ROI of your Shared Mail Campaign

One of the great benefits of direct or shared mail is the ability to measure the results. Despite this, there is no magic answer for the question “what is a good response rate?” The answer depends largely on the expectations you set at the beginning of the campaign. For many, a good response depends on […]