It’s Not About You. (No really, it’s not!)

  Do you love football? Obsess over cat videos? Read the Wall Street Journal daily? Spend your free time sharing recipes? Maybe, maybe not. Do your customers? Now that is the question! One of the most often heard reasons for a small business owner to avoid trying something new in marketing is the excuse “I […]

Target your customers. people in the center of circle.

Direct Mail Goes Digital

Last week’s blog post (Think Direct Mail is Old School?) introduced the fact that direct mail can be used to seamlessly blend offline and online marketing. It can do more than simply deliver messages on a page. When combined with digital channels and the latest mobile technology it allows a quick scan, swipe, or tap […]